Cash Flow Woes: Why Does Money Always Stress Me Out?

Show Notes: Episode 7 – Cash Flow Woes: Why Does Money Always Stress Me Out?
Host: Sharrin Fuller, Founder of Glass Wallet Ventures

Guest: Martha Yasso, Founder of Yasso Bookkeeping Solutions Episode

Summary: You’re landing clients, making sales, and your revenue looks solid—but your bank account tells a different story. In Cash Flow Woes: Why Does Money Always Stress Me Out?, Sharrin teams up with cash flow expert Martha Yasso to answer the question that keeps business owners up at night: Where the $%!# is my money? This honest, hilarious, and highly practical conversation gets to the root of why cash flow is such a stressor—and what to actually do about it. From mindset to spreadsheets, mental health to Starbucks budgets, this episode covers the real-life challenges of managing cash flow when you're scaling a business.

Together, they unpack:

• Why revenue is not the solution to your cash flow problem
• How “set it and forget it” subscriptions can quietly kill your profits
• The real cost of working for free and failing to collect on receivables
• Common cash flow mistakes (and how to fix them fast)
• Why making time to look at your numbers is the most important habit you can build
• How financial awareness ties directly to your mental health as a founder
• Tools and strategies to simplify bill pay, review expenses, and plan for growth

Why You Should Listen: If cash flow makes you cringe—or you feel like you're always robbing Peter to pay Paul—this episode is your starting point for clarity. Martha brings decades of experience (and zero judgment) to help you shift your mindset, clean up your finances, and finally feel in control of your money.

Favorite Quote: “You can’t plan your future if you won’t face your present. Open the books—even if it’s scary.” – Martha Yasso

Mentioned in This Episode:

Yasso Bookkeeping Solutions

Tools: QuickBooks, Bill.com, Clockwork, DryRun, Fathom Cash flow software with free trials

Line of credit and SBA Express Loans Brene Brown’s concept of “Effing First Times” (FFTs)

Proactive client education around expenses and receivables

Credit union lending vs. big banks